Focused on Reaching Target Prospects


Register for BTA's Oct. 23 Webinar Focused on Reaching Target Prospect

Reaching Target Prospects in the Digital Era 4 p.m. Eastern, Thursday, Oct. 23


The 82nd webinar in BTA's Building My Business Webinar Series will be presented at 4 p.m. Eastern on Thursday, Oct. 23. The webinar, "Reaching Target Prospects in the Digital Era," will be presented by Darrell Amy, chief innovation officer, and Lindsay Kelley, chief marketing strategist at Dealer Marketing


Lead generation in small to mid-sized office technology dealerships has evolved. As consumers become better at blocking out traditional methods of cold calling, direct mail and the "drop in," companies need to adapt to the best ways to reach their target prospects.

In this webinar, Amy and Kelley will cover ways to help your sales team with its social prospecting strategies by utilizing social channels to reach prospects.

This webinar is not all about social media. It is about the way in which you can reach your business prospects for MFPs, document management and managed IT services using tools available today. So throw out your preconceived notions of social media and look behind the curtain of how to find your prospects online.

Amy is the chief innovation officer of Dealer Marketing. For the past 10 years he has helped dealers develop online marketing strategies that support their business goals and challenges. Previously he has been a sales rep, sales manager, branch manager and DSM for Toshiba.

Kelley brings experience in the execution of integrated marketing campaigns, inbound marketing, digital marketing, and traditional and social strategies, including social selling strategy, content strategy and website builds. She has served in a marketing function for more than 17 years, including working as the marketing director for a large copier dealership.

Please complete the Go-To-Webinar registration process via this email message (click the registration button) to participate in the call. Registrants will receive an email direct from GoToWebinar. The email will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. Registrants have the option of selecting VoIP for audio. Indicate your preference when you join the webinar.

Questions? Contact BTA Executive Director Brent Hoskins at

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