Are you embracing the managed IT services opportunities within your customer base — or are you leaving money on the table while risking having your customers stolen by the competition? Managed IT services cannot only provide a new revenue opportunity, but can also help to diversify your services offering and protect your base. Many of your fellow dealers are moving in this direction or have plans to do so. A December 2014 survey of dealers by InfoTrends, the market research firm, revealed that 73 percent of the office technology dealers responding to the survey who did not offer managed IT services at the time had plans to do so. Plus, among the dealer respondents offering managed IT services at the time, 94 percent projected that their involvement in managed IT services would increase over the next five years. Are you on track with your managed IT services strategy? With a focus on managed IT services, the Spring Break event, hosted by BTA Southeast, will help you better prepare your dealership to claim a greater share of this burgeoning opportunity.