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BTA Dealer Marketing Workshop

Muratec America Inc

Upcoming Workshop Date and Location: Nov. 6-7, 2014 - Muratec America Inc., Plano, Texas

Member Tuition: $995 for up to three people from a single dealership*
Non-member Tuition: $1,425 for up to three people from a single dealership (Includes a one-year BTA dealer membership.)

*BTA members may apply their $150 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code: $150Discount.


Click here to register for the Nov. 6-7 workshop.

According to a recent article in the Harvard Business Review, business decision makers are, on average, 57 percent of the way through the buying process before they contact a vendor or sales rep. The buying process has changed. More of the initial research is done online. If you are not involved in this online research, you may not even get a shot at the deal.

Has your dealership adapted to this new buying process? Or, are you confused by the myriad of local seminars and Internet articles from online marketing people that make big promises but do not understand the copier business?
It is time to get serious about online marketing. The BTA Dealer Marketing Workshop makes sure your dealership is ready to implement best practices in online marketing. You will see real-world examples of how dealers use the Internet to generate leads, cross-sell current clients and position themselves as local experts.

What You Will Learn:

  • How to turn your dealership website into a lead-generating engine
  • What types of information your prospects are looking for online
  • How to get found by the right people
  • Three ways social media can help your sales process

Course Outline:


  • The evolving buyer
  • Profiting from the new buying process
  • Integrating sales and marketing
  • The five-step lead generation model

Get Found Online

  • How to get found on Google
  • The importance of online references
  • How to blog for search engine optimization
  • Using paid online advertising: Google AdWords, LinkedIn and Facebook

Provide Helpful Information

  • What questions do your clients have?
  • How to provide answer on your blog and website
  • Engaging prospects through social media

Capture Contact Information

  • Why most dealership websites create no leads
  • Two types of calls-to-action
  • Understanding landing pages

Nurture the Lead

  • The new way to use email in marketing
  • Creating autoresponders and nurturing campaigns

Handoff to a Sales Rep

  • How to follow up on Internet leads
  • Training your sales team

What You Will Receive

  • An Online Marketing Action Plan — You will leave with an actionable plan that you can put to work in your dealership to adapt to the buying behaviors of the new buyer.
  • 12 Monthly Best Practices Conference Calls — Each month for the next 12 months you can participate in our monthly best-practice conference calls. This will help you stay on track with your plan. You will also learn great ideas from our team of online marketing experts.
  • A signed copy of "Do It Right: A CEO's Guide to Web Strategy" by Corey Smith

Who Should Attend?

  • Dealership owners who want to understand marketing and build a plan for their dealerships
  • Marketing managers who want to learn best practices
  • Sales managers who want to know how to generate leads


  • To be announced

Hotel Information: The workshop will be held at Muratec America Inc. headquarters: 3301 E. Plano Parkway Plano, TX 75074 Phone: (469) 429-3300
Course Instructors:
Darrell Amy is the chief innovation officer of Dealer Marketing. For the past 10 years he has helped dealers develop online marketing strategies that support their business goals and challenges. Previously he has been a sales rep, sales manager, branch manager and DSM for Toshiba. He can be reached at

Lindsay Kelley brings experience in the execution of integrated marketing campaigns, inbound marketing, digital marketing, and traditional and social strategies, including social selling strategy, content strategy and website builds. She has served in a marketing function for more than 17 years, including working as the marketing director for a large copier dealership.

Jon Mitchell is the social media and campaigns director for Dealer Marketing. He manages social media for dealerships across the country. Mitchell's previous experience includes working for HP and managing a document management system for a Blue Cross affiliate.


Click here to register for the Nov. 6-7 workshop.


3301 East Plano Parkway -Suite 100, Plano, Texas

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