August 2018
Thinking Out-Loud on the Flat Rate Billing
6 Reasons Why Flat Rate Service Program Will Change the Copier Industry
I remember when plain paper copiers used rolls of paper and not sheets. I remember when the glass on the copiers had to move back and forth. I remember when copiers used liquid ink (toner) to produce an image. I remember when you used a dial to set how many copies you wanted to make.
Yup, it's been a pretty incredible journey to see the industry evolve over the last 38 years!
Back in the early eighties their was only one plan for a copier maintenance agreement. We included "x" amount of pages that either included all parts and labor except for drum and toner or "X" amount of pages that included the drum and no toner. In most cases the only way we knew how many pages were used on the copiers was from a service call or a courtesy call. Courtesy calls were used to keep techs busy when they had no calls. Techs would stop in unannounced, clean the glass, the mirrors, the lens and the covers and also get a meter read.
Even back then we had issues when clients went above and beyond the "x" amount of pages they were contracted for. There wasn't a cost per page back then, or let me say at least not for the dealers I worked for. If a client went over their contracted pages it was a hassle to get the extra dough out of them. Bad business for the dealership and clients were not happy either.
At some point in the late eighties or early nineties someone came up with the brainstorm to include toner in the annual maintenance agreement price.
Toner included?
How can that be possible, it can't be done, how can they turn a profit, they'll be out of business in a few years. Those were some of the rumblings that we heard from other dealers and industry pundits. The toner included was the birth of the cost per page. Dealers charge clients a per page cost, multiply the annual volume and all consumables are included paper and staples. Dealers found a way to make some tidy profits.
Thirty years later, I'm hearing the same type of rumbling when the likes of the KonicaMinolta program or a dealers Flat Rate is mentioned.
Empirical analysis
In baseball we hear about sabermetrics, which is the empirical analysis of baseball. Statistics that measure in game activity. I'm no guru when it comes to all of the analytic software that's used in the copier industry, however, I do believe that someone has done the homework on thousands of copiers in the field and had come to conclusion that if we charge "x" amount per month for "x" model of MFP that we're going to make the margin of profit that we need. Even if a certain percentage of the MIF goes over the monthly volume. Pages printed in the office is declining and not increasing. If you don't believe me just ask some of my friends at Print Audit. In fact, when the next recession hits, which it will, office printed pages could decline by another 6% (I remember this from a recent education event for BTA).
Reasons Why Cost Per Page Will Be an Obsolete Billing Model
- Clients want a predictable expense that will not disrupt their budgets
- Clients are tired of paying overage charges
- Clients will get excited when you have something to offer that they're not expecting
- No more counting pages for dealers, will which reduce labor costs with dealerships
- Elimination of billing errors on cost per page invoices. (I've seen it, the MA calls for color at .07 and black at .012 and when it comes out of accounting the invoice bills color at .012 and black at .07. That's great if the black volume is high and color volume is low, but that happens when it's reversed. Do you think the client is going to tell you about the error?)
- Fosters a better business relationship for both client and dealer. (Nothing is more detrimental to the business relationship when a client finds out that they have been billed for 60K color pages per year and 60K black per year and they are only print half of that volume)
As with all contracts there are ways to minimize a dealers risk when offering a "Flat Rate" for unlimited pages. It's more about the program that each dealer or manufacturer will offer and how much risk they will entertain. The "Flat Rate" (kudos to Ethos Technologies for the term) may not be right for every client and does not have to offered to certain vertical markets.
The "Flat Rate" cost for unlimited pages is here to stay because clients want predictable expenses. In addition dealers have done their sabermetrics with their fleets and have come to the conclusion that it's a profitable model when done right.
On September 14th @ 4PM we'll be hosting a webinar centered around the KM unlimited click program. Spots are filling fast and we can only take "x" amount of attendees. If you're interested send me an email and I will send you the details. apost@p4photel.com
-=Good Selling=-
This Week in the Copier Industry 5 Years Ago, The Last Week in August 2013
I thought it would be time for something new. Each week we post threads from the last 10 year and 15 years on the Print4Pay Hotel. So we're going to give you another one. This Week in the Copier Industry 5 Years Ago.
Enjoy these most excellent threads from just 5 years ago!
Who Makes the Best Multifunctional Copy Machine?
Kodak and Konica Minolta Debut Fully Integrated Workflow and Front-end Solutions at Print 13
Sharp Ends Talks with Samsung to Create Joint Copier Company
Around the World with Konica Minolta
Konica Minolta Rolls out its first Road show in Jaipur
Xerox at Print 13 New Business Development Tools
EFI Gives Xerox Color 560/570 Customers Added Performance and Image Quality with Fiery Print Servers
Kodak: Bye Bye Cameras, We’re Focusing on Printing Now
Print Audit’s Remotely Monitored Devices Growing Twice as Fast as its Competitors
Samsung unveils Printer ProXpress and Multifunction ProXpress series for users seeking high performance and cost efficiency
REPEAT BUSINESS SYSTEMS BECOMES RICOH CERTIFIED SERVICES PROVIDER THROUGH CHAMPS PROGRAM
ITsavvy Announces Partnership with Toshiba for Multifunction Printers and Copiers
Kyocera Extends TASKalfa Technology to Seven New MFPs
Selling "When is the Right Time to Take A Vacation"
5 Tips for newbie Copier MFP Sales Reps
Lawesy
Ruhrow
Canon Business Process Services Wins eDiscovery, Document Management and Litigation Support Renewal Contracts Valued at more than $48 Million
KODAK i2900 And i3400 Scanners Earn Summer "Pick" Awards For Product Design, Document Handling And Imaging Quality
Kodak Launches PRINERGY Workflow 6 to Help Users Better Manage, Plan and Track Prepress Production
Kyocera Extends Award-Winning TASKalfa Technology Into Seven New Multifunctional Products
Sagemcom Recognizes Xerox as their Top Multifunction Devices ...
Xanté to Dish Up a Digital Buffet for the Senses, Including New Excelagraphix and iQueue Technologies, at PRINT ’13
Vendors bid for expired printing leases on campus; no decisions made - vendors-bid-for-expired-printing-leases-on-campus-no-decisions-made
Mutoh America, Inc. to Introduce G7-enabled Process Control at PRINT 2013
Bellino1979
BTA EAST Event "5 Reasons Why You Gotta Attend"
All Covered Helps Businesses Leverage SharePoint 2013
Ricoh Pro 8100 EX series
Savin MPC4503 OCR Option
Mutoh America Exhibits at PRINT 13 in Partnership with Fellers and 3M Graphics
Re: Who uses True Adobe PS besides RFG?
Epson Debuts Family-Focused Full HD 1080p 2D/3D Projector Delivering Big Screen, High-Value HD Entertainment
EFI and Intec Sign Global Agreement Launching
Document Management Company, BMI Imaging Systems, Attends National Recorder Conference in Dallas, Texas
Docassist Makes It Easy for Intacct BPOs to Add and Manage New Customers
This Week in the Copier Industry 15 Years Ago, The Last Week in August 2003
Below is probably one of the most mis-understood printers (well not actually a printer) of our time. The Seri Print 25 was a really cool in-line attachment to the Ricoh duplicators. You would replace the Ricoh ink with Seri Ink, and then you'd be able to print on any gloss coatings. The Seri printer used a UV light to cure the ink on the gloss coat. Alas the Seri is no more and Ricoh is just about out of the duplicator industry now.
Enjoy the threads from ten years ago this week!
Konica Minolta to cut workforce by 12
The War for Imaging Supremacy Has Begun!
Toshiba America Business Solutions Unveils Encompass
Kodak re-enters the Imaging Business
advise you of a price list correction
Lucky for Xerox
SERI Printer
FAILURE IS JUST A STATE OF MIND
sstelton
Re: Problem Faxing to HP 3150 Fax
Re: Problem Faxing to HP 3150 Fax
Here's killer success story
Labor Day Weekend Note
The Ninety Five Per Cent Rule
This Week in the Copier Industry 10 Years Ago, The Last Week in August 2008
Well it was ten years ago this week that the news broke about Ricoh purchasing Ikon. Ten years later the Ikon purchase was a bust with Ricoh writing off millions in future profit & revenue. That's what happens when you purchase a company that can't spin a profit.
Enjoy the threads from ten years ago this week!
Weekend Copier Notes from 08/24/08
Re: Ricoh to purchase IKON Office Solutions
Re: Ricoh to purchase IKON Office Solutions
Re: Ricoh to purchase IKON Office Solutions
Bizhub 501 from Konica Minolta
TOSHIBA AMERICA BUSINESS SOLUTIONS INC. EXTENDS MID-VOLUME COLOR LINE WITH NEW SMALL
Ricoh to purchase IKON Office Solutions
Memjet print head revolution delayed
Re: Ricoh to purchase IKON Office Solutions
Dual Line Canon Dealers Help!
The MX-6201 and MX-7001 Color MFPS from Sharp
Re: Ricoh to purchase IKON Office Solutions
Re: Ricoh to purchase IKON Office Solutions
Re: Another RBS proposal with loss!
Ricoh GlobalScan MFP Model Support
Ricoh914
booklet finisher & 90lb index
Fiery Mini Matrix Chart
Re: Ricoh to purchase IKON Office Solutions
Re: Ricoh to purchase IKON Office Solutions
Re: Ricoh to purchase IKON Office Solutions
Re: Wide Format Color Scanner
Re: Sales Tips
Kip 3100 Street Prices
shession
Re: Ricoh to purchase IKON Office Solutions
Re: Ricoh to purchase IKON Office Solutions
Re: Ricoh to purchase IKON Office Solutions
Re: booklet finisher & 90lb index
Re: Ricoh to purchase IKON Office Solutions
Re: Wide Format Color Scanner
Sales Professionals: Develop The Courage To Ask YOUR Clients For Feedback!
“Feedback is a gift. Ideas are the currency of our next success. Let people see you value both feedback and ideas.”
Jim Trinka and Les Wallace
The consummate sales professional, runs their own business. They do their best to appease their clients, satisfy their needs and keep them loyal to their brand.
How can you be sure your efforts bring about the desired results?
If you fail to continually find out what your clients actually think about you and your service, you'll never be able to give them the best customer experience they deserve. It's their opinions about the experience they have with you that is helpful information to use to adjust your support to fit their needs more accurately.
FEEDBACK FOR BREAKFAST
To truly serve your clients is to listen to them. Intently listen to their "voices" through consistent and constant feedback. You MUST treat your clients like kings and queens, providing everything to match their wants and needs all the time.
How do you know if what you're doing is working? How do you know if your clients are happy with their experiences or with your company? What do they like and dislike? How are you keeping up with what's going on inside their company?
You might be saying to yourself, "Feedback for breakfast?" but yes, feedback is the breakfast for sales champions. The best thing you can do is to go to your clients and get feedback.
"Forget the Wheaties, oatmeal, or the All American Grand Slam, Selling From the Heart Champions eat feedback for breakfast."
I'm a huge fan of Deb Calvert and her book, "Stop Selling and Start Leading", from her book...
"When you give your buyers feedback, you are giving them a gift. In turn, they'll understand what works and what doesn't work in your interactions. When you seek and respond to feedback from your buyers, you differentiate yourself, set an example, and make it easier for them to hear your suggestions."
We must look for honest, candid and sometime uncomfortable feedback from our clients. Sales professionals know this makes them better. In order to get great feedback, one must become vulnerable and shall I say, surrender.
COURAGE TO ASK...
How can sales professionals take their "game" to the next level? Simple, feedback will set you free! It's the feedback you get from a cross section of your clients that will provide the avenues to grow the relationships.
A starting point, place your clients into three buckets. For example, sort your clients by...
- You love them and they love you
- Challenging
- Middle of the road clients, ones you just don't hear much from
The best place to start gathering feedback is from those clients who have been placed in the "middle of the road" bucket. Why? You may not see them on a consistent basis and you may tell yourself, "all is well" but in actuality they may become vulnerable to a hostile takeover.
It's these "middle of the road" clients which I bet is 75% of your clients that need the love, the attention and the enhanced client experience.
REESTABLISH THE RELATIONSHIP
The opportunities for growth inside these "middle of the road" accounts is enormous. I'm sure you've established some kind of relationship but the question becomes, "How credible is the relationship?"
Dig in and ask...
- What can I do differently?
- What can I do to improve or enhance my service to you?
- What can I do to help you do better business?
I'm asking you to rock the boat on this one because a comfortable mindset with these clients is a terrible thing to waste. Think of the all the competitors circling these accounts just waiting for the right moment to reel them into their establishments of paradise.
"Feedback is the breakfast of champions"
Deepen the relationship and solicit feedback. Show you care! Show you mean it! Your clients are your most precious asset!
INVEST THE TIME
Without feedback, how do you know how well you're doing? Invest the time to enhance the experience. Investing in client feedback is a source of business growth. The opportunities for referrals becomes mind-blowing.
"Take care of your clients and they will take care of you"
Live up to the promises you made and what was expected of you when your clients decided to do business with you.
Your clients are the most important stakeholders to you and what you do. This is why it's mission critical to hear their feedback. However, collecting client feedback is the first step to ensuring an outstanding experience. It’s what you do with the feedback that truly matters.
I will end with this... If you have 10% of your client base that are raving fans then my challenge is for you to set a goal. The goal is to double the amount of raving fans you have by a certain date. Then once this happens double it again.
Watch what happens to your sales growth! I need not say any more!
I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully committed to helping your sales team integrate social aspects and modern strategies into your current sales process to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way!
I'm writing a book. The title is Selling From the Heart! I'm pouring my heart into every page of this book and I think you're going to love it.Enter your email address here in this hyperlink and you'll be updated as the book is released. You'll also become part of our launch team. As a thank you, I'll have some special bonuses waiting for you!
You can find more advanced training material inside the Social Sales Academy website.
I appreciate getting the opportunity to share my stories. Integrating the use of social and sharing my story on LinkedIn was my “game-changer” in the highly competitive office technology world. With great pride I transform, challenge, coach and inspire sales teams to grow new business by helping them share their story and how they communicate it out by integrating the use of social inside the sales process. You can follow me on LinkedIn, Twitter, Social Sales Academy and on my podcast by clicking on Selling from the Heart.
Architect adds Ricoh PrintCopyTool in New Jersey “Simplifies CAD Workflow”
A few months ago I was able to sit down with an existing client to discuss the benefits of Ricoh PrintCopyTool. Our client was near the end of their Ricoh MP W5100en wide format printer/scanner/copier lease. The Ricoh MP W5100en was a little long in the tooth along with using the older Ricoh Plotbase software. In addition our client had also added a…
Read MoreWhy Product Knowledge Can Vault You to Success
Would you agree or disagree with this statement? "You can have the best sales skills in the world, however, if you don't know your product you won't sell a damn thing".
I'm a firm believer in the above, excellent product knowledge has allowed me to be extremely successful selling print devices. I feel bad for those sales peeps have the cheapest or lowest price along with zero product knowledge. The end result is guy and gals like me will eat them for lunch.
LinkedIn is full of sales guru's touting relationship building, sales gimmicks, being genuine, but none of this works if you don't know your products. I'm not saying they are wrong, but there's no one preaching product knowledge anymore. Product knowledge about what your device can and can't do, along with interpreting how that will help your client will go a long way in winning an order.
Product Guides
I'll admit, I'm not a big book reader, but every chance I get I'll read the product guides about the devices that I sell. Back in the eighties there were no product guides. In order to learn more about your copiers or your competitors copiers it was key to read the operators manual . Reading the operators manual is still a good idea when you're not sure what the brochure means. Meaning sometimes we read about a feature and interpret it the wrong way. It happens more often than not because of those crafty marketers. The operator manual does not lie and walks you through the feature and how it works.
The Appointment
Picture this, a sales person enters the appointment and has excellent rapport with the buyer. That sales person is genuine, and extremely likable. The buyer has already gathered much of the information that they required on the web. The buyer now wants to ask a few questions about the device that they couldn't find answers to. Those questions at the appointment go unanswered with the reply that I'll have to get back to you. Sales person exits.
Our next salesperson has all of the same characteristics of the first sales person. When it comes to answering the questions of the buyer, this sales person is able to answer all of the questions along with giving advise about those configurations. Who do you think is going to win the order?
Tips for Increasing Product Knowledge
- First things first, read the darn brochure of the product you are selling. If you don't understand something then ask one of your peers or even put a thread here on the Print4Pay Hotel. Some one will help you.
- If you know who your competitor and the brands they are selling, read their brochures and see where there are differences. If you have a question then this site is a great place to post that question.
- Every MFP from every manufacturer sports a product guide. These guides go in depth about the features of the device and how they can help the end user. Read your product guides.
- Read your competitors product guides, these may be a little tougher to get but they're out there and all you need to do is ask.
- Maybe you have senior rep at your office, maybe someone like me that has too much knowledge and is willing to part with it. Ask and ye shall receive.
- YouTube Videos, it's all there almost everything you need about your devices and the competition. Excellent resource!
Finding the Time
- Smart phones is probably the best tool I ever had. Use them to your advantage.
- Do your research at lunch. Instead of eating with a buddy, go private and take the time to learn.
- You arrived at the appointment early, instead of checking Instagram, Facebook or SnapChat, dial (lol dial) up the web and prepare your self.
- You arrived early at work today, take a few minutes here too.
- There's another place where you can steal a few minutes here and there, but we'll leave that up to your imagination.
Knowing Your Technology
I'll probably get some push back on this, but I would bet dollars to doughnuts that if I asked 10 sales people how a printer makes an image. Seven out of ten would be lost. That question might not ever be posed to you, but wouldn't be awesome if it was and you could transfer that knowledge to your client?
Sometimes you don't have to like someone to buy from them. Yes, you do need to trust them. Would you trust the more knowledgeable sales person than the less knowledgeable sales person. Yup, I'm thinking more knowledgeable is going to win.
-=Good Selling=-
This Week in the Copier Industry 10 Years Ago, The Second Week in August 2008
One of the last threads in this blog is Sales Tips, that was an ongoing thread ten years ago, I just read a lot of those threads and it's worth the time to pat those threads a visit.
Enjoy the threads from ten years ago this week!
Weekend Copier Notes from 08/17/08
Konica Minolta Unveils bizhub C200
CANON U.S.A. ROLLS OUT NEW imageCLASS MULTIFUNCTION PRINTERS FOR SMALL BUSINESSES AND
SHARP IMAGING AND INFORMATION COMPANY OF AMERICA EXPANDS DIRECT, LOCAL SALES OPERATIO
SHARP LAUNCHES NEXT GENERATION COLOR WORKGROUP DOCUMENT SYSTEMS
CANON U.S.A. ANNOUNCES NEW imageCLASS D480 MULTIFUNCTION COPIER TARGETING SMALL BUSIN
New SP 4110SF from Ricoh!
Best Print Management Solutions Updated with Announcement of Version 4.1 of Equitrac
Mac OS 10 Network Fax
New Version of EFI Fiery Central Workflow Solution Boosts Production and Maximizes Re
Re: Wide Format Color Scanner
Industry Trending
Océ Launches Comprehensive Suite of TransPromo Solutions and Services
Re: Ricoh 2075 - Printing Custom Size Paper
Re: Ricoh 2075 - Printing Custom Size Paper
Re: Industry Trending
Re: Industry Trending
Re: Mac OS 10 Network Fax
Re: Wide Format Color Scanner
Re: Wide Format Color Scanner
Re: Sales Tips
This Week in the Copier Industry 15 Years Ago, The Third Week in August 2003
Seems like I may have misplaced a week. Last weeks thread was the first week of August, however I had notes in from the second week. Well, it's time for the third week in August notes from 15 years ago.
Check out the awesome story from Old Glory below or click here Remember the 1035 Scanner/copier story?
High-Speed Copiers:
Fareham Borough Council
Toronto Schools Choose Ricoh!
Toshiba America Business Solutions
Xerox Hits Fast-Growing 'Light Production'
Anacomp to Sell Hitachi POD Printers
City of Edinburgh Council
The Bidders List: New techniques for increased sales
TPMC Purchases 2 Xerox Digital
Re: Printer Scanner Dimm for 1035
Xerox Solutions
Printer Scanner Dimm for 1035
Re: First Post
Re: Printer Scanner Dimm for 1035
Electronic document management
First Post
Is UK business missing a colour advantage?
KAJIMA BUILDS EXTENSION TO DOCUMENT MANAGEMENT
kim mann
Re: Personalization Applications
Re: Connecting ?Training for out of Territory Deals
Central Buying Consortium
Connecting ?Training for out of Territory Deals
Strange output on 1232C SP
Need Help with Overlay
Personalization Applications
Pushout Shingling or Creep
Remember the 1035 Scanner/copier story?
Re: Around The World with Ricoh
Re: Urgent Reply Needed on Bates Stamping with 1075!
Re: Xerox Solutions
Attention Sales Leaders... Are Your Sales Reps Sales Enabled Or Self-Enabled?
“Your buyers want to work with salespeople who have empathy for them, who understand their roles and challenges, and who can be prescriptive in helping them."
Mark Lindwall , Senior Analyst, Forrester Research
Sales enablement, a catch-all phrase with many meanings. What is sales enablement and what purpose does it serve to those in sales?
Sirius Decisions says, “The purpose of sales enablement is to ensure sales teams have the skills, knowledge, behavior, and tools needed to engage buyers in rich conversations.”
Question to all sales leaders...
"Whose responsibility is it to ensure your sales team has the skills, knowledge, behavior and tools need to engage in meaningful conversations?"
One of the biggest buzzwords in sales these days is "sales enablement." While we all appreciate the new platforms and content that our companies provide, the problem becomes if we focus on getting visible without working on increasing our value, we'll get vetted out of the deal.
Visibility before Value = Vetted
Sales enablement is a function within a business carried out by a number of departments to help sales teams become more successful in their selling effort. Sales enablement allows sales reps to have the proper knowledge, tools, processes, and behaviors to maximize their sales opportunity. The biggest goal is to support and assist sales teams to improve sales productivity thus driving an increase in sales revenue.
THE EMPEROR HAS NO CLOTHES
We've heard the phrase, "sales is an activity game" but social has shed a massive spotlight on the sales community. The masses out there are shouting right back at your sales reps,
"Where's the beef?"
Sales enablement helps sales teams to get visible but the real question to ask yourself is when your sales reps get in front of the right person what do they have to say?
It's reminds me of throwing someone out in front of crowd who has stage fright, shining a bright spotlight on them and then watching them freeze.
If your sales reps can't back up personally all of the investment in sales enablement then a few things I guarantee will happen...
- They get vetted
- They lose the deal
- They get beat over the head with the price hammer
WHAT'S THE MISSING PIECE?
The sales profession must come to the business table with value! There's no magic behind this as the missing layer to effective sales enablement is self-enablement.
What can your sales reps do to bring value to your clients and prospects?
Content plays a critical role in sales enablement, however; if your sales team can't effectively drive a business conversation around the content then they're dead in the water.
It boils down to this... Your sales team can do so much better. Your clients deserve the best version of your sales reps not a bunch of sales facades running around in empty suits!
WHERE DO YOU START?
You might be asking yourself, "Where do I start?"
It starts with your sales team knowing more than your clients and prospects know about your company's products, solutions or services.
KNOW MORE THAN YOUR CLIENTS
In order for sales reps to bring value, they MUST know more than the people they are meeting with, their clients and prospects. They must consume the content being provided to them. They must do their due diligence to educate themselves.
Nothing worse than an uneducated sales rep who recites information off the back of a brochure!
Hold your sales team accountable to a weekly cadence dedicated to learning. This means knowing inside and out the company offerings. They must learn their client's environment. They must learn about the trends going on inside their clients industry.
Your sales reps best friend on this learning expedition is Google. Your sales team must become a bullpen full of teachers. Imagine a teacher knowing less than their students. I need not say anymore!
LEARN FROM YOUR CLIENTS
One of your most precious assets is your clients. I encourage you and your sales team to spend quality time with your clients. No, this doesn't mean the dreaded stop by to say hello. I mean dig in deep. Learn something new about their business. Uncover a few key issues going on inside your client base.
Have each and every sales rep do this with their top 5 clients. As this becomes more routine, think of all the learning opportunities they uncover along the way. I guarantee what they uncover will closely mirror that of other potential clients.
One last note, bring your top clients into your office and facilitate a roundtable business discussion. Let me emphasize this is not a sales pitch. This is creating one of the best learning moments with your top clients. Listen and take in all that is said as I bet you and your team digest pearls of educational wisdom.
PUTTING ON THE BUSINESS BOW
The road to self-enablement will set your sales team apart from the sea of unfortunate sameness. It's the value your sales team creates through self-enablement that will become amplified with sales enablement.
Your sales team must get valuable before they get visible so they can become victorious. Unfortunately, many look to get visible before they understand how to get valuable and thus they get VETTED!
I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully committed to helping your sales team integrate social aspects and modern strategies into your current sales process to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way!
I'm writing a book. The title is Selling From the Heart! I'm pouring my heart into every page of this book and I think you're going to love it.Enter your email address here in this hyperlink and you'll be updated as the book is released. You'll also become part of our launch team. As a thank you, I'll have some special bonuses waiting for you!
You can find more advanced training material inside the Social Sales Academy website.
I appreciate getting the opportunity to share my stories. Integrating the use of social and sharing my story on LinkedIn was my “game-changer” in the highly competitive office technology world. With great pride I transform, challenge, coach and inspire sales teams to grow new business by helping them share their story and how they communicate it out by integrating the use of social inside the sales process. You can follow me on LinkedIn, Twitter, Social Sales Academy and on my podcast by clicking on Selling from the Heart.
Your Copier
Earlier today I was posting some news articles on the site and thought I'd play some eighties tune to pass the time. One of the songs that I haven't heard in some time was "Your Love" which was performed by Outfield. The lyrics were simple and short, thus I thought I would write a parody based on "Your Love".
Yeah, I know it's screwy, but I actually had some fun with it. You can click the here to hear that song. You can ready my lyrics below. Wish I could sing it for everyone, on second thought naw you really don't want to hear me sing.
"Your Copier"
Just got a new copier today
Let's give it the once over
Put the paper in the feeder and pray
Cause I bought my copier real cheap
I just want to use the copier today
I don't want the copier down today
Looking around I found a screw
Could this mean the copiers in trouble
No screwdriver but have some glue
Staying the night to try and fix it
I just want to use the copier today
I don't want the copier down today
Try to stop my hands from shaking
The screw in my hand is not making sense
Spent four hours with the copier alone
But I can't figure where it goes
I just want to use the copier today
I don't want the copier down today
Remembered the old copier going out the door
Can't recall what the salesperson said
Maybe this screw is not for me
I shouldn't have been so cheap
I just want to use the copier today
I don't want the copier down today
I just want to use the copier today
I don't want the copier down today
I just want to use the copier today
I don't want the copier down today
I just wanna, I just wanna, I just wanna
Use the copier today
-=Good Selling=-
Four Glorious Reasons Why You Should Attend BTA National Conference in NYC
Every year I try to attend at least one BTA event. This year I'll be attending my first ever BTA National Conference in New York City on September 19th through the 20th. I haven't decided if I'm going to take the SeaStreak ferry from Highlands or have a Uber buddy of mine drive me in on the 19th and pick me up on the 21st. I'm pretty lucky that I think I have the best view of the NYC skyline in all of New Jersey, others might disagree, but I've got one heck of a view.
One of the events that I'm looking forward to is Production & Industrial Print: The Future of Imaging. The panel will be moderated by Frank Cannata. I'm looking forward to a robust discussion about the growth of print in Industrial applications. I'm a huge fan of digital label presses and niche printing devices. I also agree with Frank Cannata that the only true growth in print is with industrial print. It's my belief that print is not declining, however, print is migrating and we need to follow that migration in order to find growth.
Another really cool education session will be Access Japan 2018. In May of 2018, The Cannata Reports's Frank Cannata, CJ Cannata and Scott Cullen spent ten days visiting with each of Japan's "BIG SIX". Talk tracks will be centered on what dealers can expect in the coming years and the panel will share and provide insight into each of the manufacturers strategies over the next few years.
I've written about this before, but if you're a junky for knowledge in the Imaging Industry then this is the event you don't want to miss. The BTA National Conference gives us the opportunity increase our knowledge, converse with our peers, make new connections, and visit the vendors that support BTA. You never know what opportunity may come your way tomorrow. Increasing your knowledge of products and services can go along way in increasing your bottom line.
Yankees vs Red Sox
Have you ever gone to a Yankees vs Red Sox game? If not, now's your chance because Thursday night will see the Yankees and the Red Sox in action in the Bronx. With the way the pennant race is going it should be a wild game. I'm not a fan of either team, but I am a fan of baseball. Thus as soon as I'm done writing this blog I'm going to do some ticket searching. I just realized that the BTA dinner cruise is Thursday night. Thus, I won't be going to the Yankee game and nor should anyone else. The dinner cruise will be spectacular!
Here's a list of the educational sessions:
- Be Afraid ... Be Very Afraid: Hot Topics Within Labor & Employment Law
- From Technology Startup to the Path of Acquisition: Lessons Learned
- Add Six to Seven Figures to Your Top Line
- Being a Data-Driven Dealership: Data Marketing to Drive Strategic Revenue Growth
- Operationalizing Benchmarking to Drive Profit Growth
- The Growing Importance of Cybersecurity
- The New Tax Law & Practical Implications for You & Your Business
If you're in the Northeast or any place that's maybe a two hour jet, I highly recommend registered for the event. How often do you get the visit the most dynamic city in the world and take in what New York City has to offer at night. It's summer time, and the Big Apple is an awesome summer city.
Thursday night will feature a dinner cruise around Manhattan in a glass-top boat, the Bateaux. Take it from one who knows, the Big Apple is spectacular when cruising the waterways. Whether you're on the East or West side you'll be amazed by how wonderful the City looks at night.
To find out more or to register go here. I'll be looking forward to see all my friends and looking for new friends!
-=Good Selling=-