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Which Awards Should MSSPs Buy In 2020?


IT Security Service Providers? Say No To Refreshing the Award Wallpaper on Websites!

IT Security Services is quickly becoming a wallpapering of websites instead of protecting clients. Does anyone else see the lunacy in Managed Service Providers or Master Services Providers loading up their websites with reward logos, rewards which are paid for as marketing ploys? Soon we will see the 2019 awards being replaced with those of 2020.

End-users before you buy the noise of the award, ask the provider these three questions.

Who's the Judge? What are they Judging? Are these awards bought or presented when earned unsolicited? 

I was on a website of an IT Security Provider this particular provider has been offering IT Security Services for a little over a year. So, it seems surprising to see that they have already received Ten awards recognizing them as leaders in the Security deliverable. Who's the judge? What are they Judging? Are these awards solicited by marketers or earned?

Shouldn't all rewards have disclaimers clarifying when they are paid for marketing trophies? Managed IT Services organizations are being lured into this trophy plastering, and with today's IT Security threats, this trophy plastering could be disguising the realities of undeserving providers.  

The bottom-line is simple if you as a provider are asked if you wish to be recognized as one of the best and the criteria is writing a check to the awards provider admit you bought an award, you didn't win it, or even better just say no to the nonsense.

With all the breaches over the last few years, it is time that Managed IT Services Providers start focusing on how to deliver Security Services over how to market them.

The greatest buzzword in the industry "Security" has become a Mecca for marketers. Let's hope the end-users of IT Security Services ask for other end-users as a reference and put zero stock in the lunacy of the wallpaper awards. Just ask those questions, more importantly, pay attention to the answers.  

 Who's the Judge? What are they Judging? Are these awards bought or presented when earned unsolicited? 

Managed IT Service Providers make 2020 the year to change your game and increase your remarkability. IT Security Services is not a Marketing Strategy to sell Managed IT. Let your competitors continue fooling themselves while you educate their customers on the harsh realities of the IT threats.

Clients don’t care about your trophies they care about being protected and serviced by those who actually deliver services. Bought awards are not security layers, will not keep out the hackers, and marketing them does not make you remarkable. So, what awards will you say no to in 2020?

 "Status Quo is the Killer of all that will be invented "  

Ray Stasieczko

CEO/Founder TEASRA, The Innovation Channel

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