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What is your "WHY" in Social Selling

Last year I shared a post about people doing business with people. How does this translate in the social selling world?


I think we would all agree people buy from people they like and trust. Simon Sinek states, “People don't buy what you do, they buy why you do it. And what you do simply proves what you believe” What a huge statement! Give this some thought...


The personal connection you make is now being cultivated online in a digital setting. With buyers being 57% of the way through the buying process before engaging a sales rep, what are you doing to tell your story digitally to standout?


Two useful ideas to give thought to as it relates to your LinkedIn profile.


1. How compelling is the headline of your profile? As the head-line caption of your local newspaper draws you into a story, the headline of your LinkedIn profile does the same. In a 120 words, you must convince your visitor immediately to want to explore more. Does your caption give you credibility? Is there a benefit statement? What makes you stand out from the sea of masses?


2. What does the summary section of your profile say about you? This is your time to shine. A great read is Simon Sinek's Start with Why: How Great Leaders Inspire Everyone to Take Action. I use the summary section as my why. Why would someone do business with you? What do they get when they engage with you? What makes you who you are? This is your personal story-telling time. Draw in your visitor by sharing with them what they can expect by engaging with you along with your unique promise of value.


Your LinkedIn profile is your digital story. Executives are turning to the digital age to vet out sales people. Take a peek at your LinkedIn profile and ask yourself, "Does my profile tell my "Why" story?


About Larry Levine, Transforming and Coaching copier reps to grow net new business opportunities by 15% through LinkedIn and storytelling. Feel free to reach out to me at or

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