What Does It Mean To Sell From The Heart?

"You've got to sell your heart"
F. Scott Fitzgerald

Selling From the Heart goes against everything that standard sales training teaches you. The world has changed and yet, how we sell seems to be stuck in past decades. No longer are the old-school or hard-nosed tactics working, it’s time for a change.

So how do you sell in this current environment? From the heart!!! You put the needs of your clients first. You place them up on a silver business platter. You intently listen to their every word, what they need and how you can best fill it. You care about them as people and develop strong relationships with them. You don’t go in for the kill, make the sale and abandon them. You take care of them each step of the way.

It is also about becoming your authentic self. It is not about copying what others do and how they look. The real you is waiting to come out, and it is wonderful. You have unique skills to bring to the table, and when you find them and use them, your sales will soar. You have an individual story, and it is time that it was heard. When you share who you are from the heart, it creates a connection that is not easily broken.


The Selling From the Heart podcast is home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. It's of practical ideas, we promise to challenge you to the core.

Every guest who comes on the podcast gets asked this question...

What does it mean to you to sell from the heart?

Recently, I posed this very question to my LinkedIn network... what does it mean to sell from the heart?


Luigi Prestinenzi

"I believe it's being who you are and not trying to be someone you're not. If you care about your customer and truly want to help them regardless of whether they buy or not this will come through."

J. Mark Sutton  

"To me it’s about knowing your discipline better than anyone. Becoming an expert in what you do makes your message and connection the most genuine."

Micah Booth  

"Being the true you and partnering with your clients to help them address a specific business challenge."

David Masover

"Empathy is a really important attribute for me in my personal sales and service delivery (sales coaching) endeavors, and I believe that it should be important for all true sales professionals. It is the perspective from which we can really understand what is going on with clients and prospects, and a great position from which to sell them what they need based on problems we have worked hard to understand and are determined to help solve."

Meredith Messenger, M.S.

"Authenticity, empathy, and forthrightness are all spot on. I would also add acting from a place of service to the mix. There is no sales technique or skill that could ever be more impactful than a genuine concern for and a desire to help and serve the person or organization you’re interacting with. It creates a passion and drive to provide value at every interaction and it shines through in everything that you touch."

Jeff Bajorek  

"I believe it means being true to who you are, as well as who your customer needs you to be."

"If we aren't true to ourselves we are simply empty suits showing up!"

Alfa Lambe ألفا عبد المجيد لامب

"For me ‘Selling from the heart ❤️ ‘ means standing on the Sales Stage with a Servant Spotlight over you & A burning desire in your own self to give , share , connect and create a warming environment for the customers larger interest !! Sales just follow ."

Andy Solomon

"To me, selling from the heart means that you care about the person across from you. That you’re acting in their best interest and putting the relationship before the sale."

Ammon McKinlay

"To be genuine and make someone’s life better as a result of the sale."

Chris Polek  

"I would say it is caring. Your heart will tell you what to do. I think Robin Williams said it best to Matt Damon when they said goodbye in Good Will Hunting: “Follow your heart son; you’ll do just fine.”


Selling From the Heart is about becoming a true sales professional who takes responsibility for their results. They don’t blame others when things go wrong, they look inward and determine what they could have done to make the outcome better. It is not about blame but self-examination. Taking a true look at yourself and congratulating yourself on what you did right and making a plan to become stronger in the areas that you are weak.

Selling From the Heart is the new sales economy.

  • It's about knowing your values and living by them
  • It's about getting brutally honest with yourself
  • It's about doing the hard work to make sure you add value to your clients

I encourage all those in sales to make a difference and sell from the heart!

I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully committed to helping your sales team integrate social aspects and modern strategies into your current sales process to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way! It's about understanding value before visibility.

Selling From the Heart is making a difference! I poured my heart into every page of this book and I think you're going to love it. You can find it on Amazon in paperback and Kindle. You can click on the book image below and this will take you to Amazon.

You can find more material inside Selling From The Heart.

In a world full of empty suits, I'm passionate about helping sales reps succeed by getting valuable before they get visible. I help sales teams understand the true value they bring to the market. 

I appreciate getting the opportunity to share my stories. Integrating the use of social and sharing my story on LinkedIn was my “game-changer” in the highly competitive office technology world. With great pride I transform, challenge, coach and inspire sales teams to grow new business by helping them share their story and how they communicate it out by integrating the use of social inside the sales process. You can follow me on LinkedInTwitterSocial Sales Academy and on my podcast by clicking on Selling from the Heart.

Add Comment

Comments (0)