Fifteen years ago, hmmm, I was 47 years old and was with Century for 5 years. That time was something special since it was what I call the digital age of copiers. There were still analog copiers to be upgraded and the we attacked new business was to educate the client on how much that fax and printer cost per page was. Faxing was still big and most fax machines had a cost of 3 cents per page or higher. For companies that were receiving a couple of thousand pages a month the cost justification was easy. How I loved those days!
Fast forward and we can still sell ROI, fax usage is down, however color volume is up and there are more color A4 printers out there that are still ripe for replacing. You just need to find them!
Enjoy these threads from 15 years ago this week!