It was 15 years ago this week when Ricoh launched the MP 240W digital wide format printer/copier/scanner. It was a fantastic time for me in sales. I guess I was at the right spot at the right time. Similar to when Minolta launched the Minolta 450Z copy machine back in 1984.
Ricoh broke the bank with the MP 240W in 2004. There was no other digital wide format like it that could print/scan and copy for the price. Many Architects, Engineers and Construction companies were farming out prints and scans to repro shops, and Staples for .50 -1.00 per square foot. It didn't take that many prints to cost justify the 240W at MSRP. Selling at MSRP would net you about $8-$9K in GP and the commissions were 50% of the GP. It was not uncommon to take home $12-$16K per month.
Yup, we had that market controlled for about two years before Xerox launched their first digital wide format. Believe it or not we even delivered the 240Ws for on-site demonstrations. We sold everyone we demo'd!
There were some growing pains with understanding the AEC market, but Ricoh had some excellent DSM's, and product trainers that gave us the basics. We pounded them out left and right and all were single placements, all had high GP and we gained mega new accounts. Gaining those new accounts also gave us opportunities to place digital copiers.
After 15 years, we still have a few in the field. Hard to believe right? Like I said Ricoh hit a home run with the print engine, and the compact size of the device.
Enjoy these awesome threads from 15 years ago this week!