The Commuter Train runs the line, nothing different than the day before. Is your business like a Commuter Train? running down the track of sameness every day. Well, many businesses do just that. They ride the train to sameness as they say, they hate status quo, or how they will never be content by a false sense of security, all the while exclaiming - their business is greater than all their competitors.
Here’s my thinking; So many businesses have already determined their destination, and they already decided what they will see along the way. So, most don’t even look out the window, and today a business who believes they know and can beat all their competitors is totally delusional. Today it is impossible to have predefined your competitors; competitors come from places most refuse to look. Innovative organizations take such advantage of status quo companies or companies who have an arrogance to their greatness.
“Status quo is born when the comfort of sameness replaces the need to explore.”
As the train stops at the normal places along the route, there is no time to step off the train and explore; there is no time to look on the other side of the small local station that the commuter passes by every day. Like the status quo content company heading in the same direction, they planned decades ago, passing by what they never defined or even care to explore. After all status quo companies have no time to explore the unknown, they are on a schedule to sameness the place they are most familiar.
If your business is the train taking the same route every day transporting you to a place you defined decades ago. Get off the train! Jump off at the next stop the stop and explore. Yes, explore the unknown whose path is in front of you. Don’t be the business who wakes up and realizes that that train you depended on every day has terminated the line, don’t be the business which when traveling to sameness day after day passed by the best opportunity imaginable because you didn’t allow your imagination on the train.
Today’s innovators are challenging everything that was once decided to be unchallengeable. Today’s innovators do not care about competing by the terms of their competitors. In other words, some organizations believe there; competitors can only compete with them in the way they have prescribed them to compete. It’s these unimaginative organizations who usually get completely disrupted by the new unknown, unimaginable and most uncooperative competitors. So, remember this,
“You can be the vendor with the greatest relationships in the world and quickly lose to the new unknown competitor who delivered a better experience.”