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Sharing your story on LinkedIn

Let’s face it; we live in a world of constant change. Today it is cloud computing, mobility, big data and information management services. Who knows what the next five to 10 years hold in store for us.

 

As I look back to when I first started in sales 27 years ago, there were no computers, no smartphones, no CRM (my CRM was my index file box) -- just a plain old phone on my desk. I used the phone to tell my story in order to set appointments.

 

Fast forward to 2015 and LinkedIn is now the most common outlet within the sales world to share your story. What your prospects want and how they want to receive it is changing. As sales professionals, we must embrace LinkedIn as that outlet.

 

Here a few thoughts to help guide you to your LinkedIn story:

 

1. WHAT IS YOUR VISION MOVING FORWARD? This could translate into your value position, what you want to be, who you are, what you do and why you do it. Sit back and reflect on this.

 

2. CRAFT A PLAN How are you going to incorporate the use of LinkedIn to define how you work?

 

3. CREATE DIFFERENTIATION Share with your audience why you are different. What do you provide that no one else does?

 

4. FEATURE SKILLS What new skills or competencies have you developed? Sharing this can position you as a subject matter expert. Incorporating the use of LinkedIn within the sales process to tell my story is a passion of mine.

 

ACTION PLAN I have been blessed with the LinkedIn bug. I encourage you to step out of your comfort zone and hop on board the LinkedIn train to capture more new opportunities.

 

Here are a few thoughts to help with your LinkedIn action plan:

Study your customers. Why do they do business with you? Interview your friends & family. Have them describe you and your character makeup. Interview your management staff. Use this to incorporate your work ethic and business style. LinkedIn is not a trend. LinkedIn is a vital part to help define who we are within this crazy world we called sales. Take calculated risks in order to grow and remember to always aim high.

 

About Larry Levine, Provide marketing services to help independent office technology dealers thrive in a changing marketplace. I am huge L.A. Dodger fan and fitness fanatic. You can follow me on LinkedIn and Twitter.

 

Note from Art:  Larry has been a member of the Print4Pay Hotel for as long as I can remember.  We go back to the days when Ricoh had a forum on the Aficio League.  Take the time to wish Larry well in his new role!!

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