Ten years ago I was a mere 53 years of age in 2010. Some news I remember was the start of the "War for A4" MFPs, Ricoh launched APP2ME (gone but not forgotten) and Canon purchased Oce for $1 Billion dollars (Oce brand is now gone also).
Funny thing about time, as more of it passes by we tend to only remember the BIG moments and forget about all the small moments that led to those BIG moments in our industry.
What will the next 10 years bring to our industry?
Will it be feast or famine for our industry?
- A4 print devices will continue to take market share from A3 in the SMB office space. I believe by 2030 A4 MFP's devices will exceed 70% of all placements. I tell peeps in the office "if I don't sell an A4 device someone else will".
- Copier dealers that are not willing to add another profit center like Managed IT Services, Content Management, or follow the migration of print to wide format or niche print devices will be gone by the end of 2030.
- No longer will we have 15-20 models of A4 and A3 MFPs for the office. Manufacturers will offer a maximum of 4 MFPs for both A4 & A3. Clients will be offered a subscription service that includes a speed license (for scan & print) with maintenance & supplies.
- By the end of 2030 we're only going to be left with four manufacturers of print devices. If I had to guess it would be the likes of Canon, KonicaMinolta, Ricoh and ........
- Mega dealers will continue to invest in acquiring IT related services companies that specialize in security, cybersecurity and cloud services. $3-5 million in annual revenue.
- Manufacturers will also divest and acquire additional Managed IT companies that specialize in security, cybersecurity and cloud services. Acquiring companies with $5 million or more in annual revenue.
- Manufacturers will acquire additional print related companies that focus on grand wide format, and niche print devices
There's so much good on the horizon for dealers and sales people. A smart man from New Mexico once told me that "change is good, and we need to change".
Yes, the next generation of technology sales people will not be as focused on selling copiers, but they'll be out there offering real solutions to everyday business problems. Still knocking on doors, making calls and adding some new marketing techniques for the roaring twenties! Business pain and business problems will never go away.
For those of us that are professionals we'll find it and offer recommendations that will continue to help businesses achieve greatness.