While at Print Audits Top 100 Summit in San Diego a few weeks ago, I was able to catch up with Steve Behm (Vice President Sales Americas) for a short chat about digitalization and how DocuWare can be leveraged to increase business processes.
Me: "I'm here with Steve Behm, and I have just a few questions since we don't have much that much time before the Print Audit Top 100 Summit Group picture". Just curious, where did you fly in from today?"
Steve: "I came in from Dallas"
Me: "Nice, and I see that you're flying back today?"
Steve: "Yes"
Me: "Couple of questions for you, well really just one really good question for you. At this event, there was much talk about the downward trend with print volumes. Print Audit offers a piece of software called Insight, and Insight gathers information about a client’s print habits. Finding out a client’s print habits can lead to finding inefficiencies with a paper based workflow.
One of the words that we hear more and more is digitalization, can you tell us more about digitalization and how DocuWare can help?"
Steve: "Sure, I’ll actually be presenting about that today. Digitalization we see taking place across all types of industries, almost to the point like it's the next industrial revolution. So, you see it in retailers, you know everybody used to go the malls or to the stores to go buy something. Where do they go know? Well they go to Amazon, I can get it off Amazon and Amazon can almost deliver it immediately. It's unbelievable how efficient that is. So, that's one example, you also have the healthcare market place, and banks with all of the FinTechs that exist out there.
These are all the trends in digitalization, from the standpoint of the company side of things, but internal to these companies we see the digitization of business processes, whereas before an invoice may be printed and mailed to a customer. Now what do we do, we create a .pdf and email it to someone. When they receive it, prior to this, it use to go from bin to bin, desk to desk and people would sign off basically on a sheet of paper.
Today we can use workflow processes with electronic documents so that's what I think is really is driving this trend of less and less paper in the marketplace, is the digitalization.
But then you also have to look at how the consumer communicates. Think back years ago, you're probably similar in age to me, we used to get hand written letters in the mail, when was the last time you got one of those?"
Me: "Geesh, can't remember"
Steve: "Right, so how are people communicating today? They're using cell phones, mobile devices, text, it's all email. So, I mean really it's becoming: what is the definition of a document? We knew it before as an 8.5x11 piece of paper with writing and stuff like that on it, .pdf's are a good example, but now it's really just becoming data.
What are documents? Now it's data, but through all of that it's still somewhat chaotic from the standpoint of yes we have paper, yeah paper is going to exist for a long time to come, we've got pc files, we've got data files, we got information in ERP systems, so it's spread across this universe with essentially these hybrid solutions. So that's driving the demand.
Me: So DocuWare can actually assist dealers with capturing the digitalization workflow.
Steve: We can create the digitalization of business processes, and we can capture the inputs and outputs of a digital business process.
Me: Could that also mean that DocuWare could just capture the data?
Steve: "yes"
Me: "So, I guess with all of the digitalization, and printed pages declining, I guess DocuWare should be pretty exciting about where they are in the industry.
Steve: "Last year was the best year we every had by far, we see these trends continuing, we are having another great year, sales continue to increase, the move to cloud, I mean that's a big part that's now driving our business, our revenues, and our course and, of course, these digitalization of business documents and processes."
Me: "Steve, looks like they are ready for that group picture, thanx so much for the time today".
Steve: "My Pleasure"
Just a small note for everyone, the interview was conducted in between a break during Print Audits Top 100 Summit that was held a few weeks ago at the Lowes Coronado Resort.
Once you know the clients printing habits, there will be opportunities to help clients manage that data and create more efficient business processes that will them save time and money. Take a trip here to learn more about how DocuWare can help grow your business.
-=Good Selling=-
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