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Genuine Sales Professionals Forge Their Own Sales Path, Are You?

"I know of nothing more valuable, when it comes to the all-important virtue of authenticity, than simply being who you are."
Charles R. Swindoll

Are you the real deal? Are you living the life of a sales pretender?

In a red sales ocean filled with sales sharks and empty suits, being genuine is a huge way to stand out. Just be real, sincere and honest. Most can sniff out the B.S. conversely, they know when you're being yourself.

Would you agree people will respond favorably and will come back to you repeatedly when they see you as being real, instead of the typical sales rep?

Being genuine is a rare quality. Today's world is full of sales phonies, social media hype and virtual fake sales personas. Who they portray is not really who they are or are willing to admit to. Sales chest puffing is running rampant inside the sales world.

Genuine sales professionals forge their own sales path.

Those who are genuine in sales, search for and discover their own unique way of pursuing their passions and purpose.

Often, they forge an entirely new path to get to their destination.

It's about what they think and say that makes them who they are. It's what they do and how they view themselves within the sales world.

A genuine sales professional is guided by an internal compass, meaning they don't follow the conventional or typical routes others take to achieve their goals.

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In a business world full of empty suits and sales facades, being real and transparent is completely nonnegotiable. I believe without this one can be labeled a commodity.

I sincerely believe transparency and being real:

  • Creates the foundational layers of trust
  • Creates a strong positive relationship where you can build loyalty
Without loyalty, you're a commodity

Transparency and being real is intentionally baring your soul by showing the true version of yourself. Many in sales have lost their identity do to fear of rejection, lack of self-confidence, a broken sales heart, or lack of fulfillment.

Being real, being genuine, being authentic... isn't this what your clients crave? Genuine sales professionals know who they are. They don’t masquerade around as someone they’re not. They're willing to let down their guard and let their clients see it.

When we’re looking to build our personal relationships, we want to learn and grow from people of values. We identify and relate to people who are honest, trustworthy and kind.

Phoniness is a human characteristic that can be sensed from miles away.

Being phony is no way to fill your sales funnel


“Be yourself, everyone else is already taken.”
Oscar Wilde

Think for a moment, what it means to be true to yourself... integrity, beliefs, personal values, honesty, sincerity, authentic, living by what is and what is not acceptable to you, morals, ethics, right and wrong, honor, no falsehood, truth... how many of these words would people associate with the sales world?

Those who absorb what it means to sell from the heart, live by a code of morals and values. Being true to yourself is fundamental to living a life full of integrity.

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Think about it — how many in sales have let their clients down by simply not living up to their promises? It's your duty to live up to your obligations and fulfill them, this becomes your character and your brand.


Vulnerability is the driving force of connection. It’s about being brave and tender. It’s nearly impossible to connect without it. We live for it in our personal lives so what prevents us from doing this in our professional lives?

Why have we turned vulnerability into a sales weakness?

Without vulnerability relationships struggle. Without vulnerability how will your client relationships flourish?

Embrace vulnerability in your sales career.

Vulnerability is key to connecting with your clients. It's having the courage to open up who you are to another human. It’s saying with comfortable confidence the things that are pressing internally against you.

It’s opening yourself up to get closer to your clients. It’s about giving without expectation or a hidden agenda. It's receiving with an open heart. This is Selling From the Heart!

Hey sales world... there's nothing more honest and courageous than accepting vulnerability, embracing it and acting from it.


"If you truly care about your clients, then they’ll care about you"

In an environment that is becoming increasingly competitive, you must focus on building meaningful relationships with your clients.

  • You must become genuinely interested in their business
  • You must genuinely connect with meaning
  • You must be genuine and curious with your questions
  • You must genuinely give a rip

Think of the following relationship equation with every one of your clients.

Engage + Excite/Conversation x Caring = Meaningful relationship
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I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully committed to helping your sales team integrate social aspects and modern strategies into your current sales process to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way! It's about understanding value before visibility.

Selling From the Heart is making a difference! I poured my heart into every page of this book and I think you're going to love it. You can find it on Amazon in paperback and Kindle. You can click on the book image below and this will take you to Amazon.

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You can find more material inside Selling From The Heart.

In a world full of empty suits, I'm passionate about helping sales reps succeed by getting valuable before they get visible. I help sales teams understand the true value they bring to the market. 

I appreciate getting the opportunity to share my stories. Integrating the use of social and sharing my story on LinkedIn was my “game-changer” in the highly competitive office technology world. With great pride I transform, challenge, coach and inspire sales teams to grow new business by helping them share their story and how they communicate it out by integrating the use of social inside the sales process. You can follow me on LinkedInTwitterFacebook and on my podcast by clicking on Selling from the Heart.


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