Over the past two weeks I had a chance to spend four days in London. Pub crawls, the London Underground, the British Museum, Buckingham Palace and my favorite watching the Chelsea Blues parade for winning the Premier League. In Cape Town, South Africa for out-of-this world wine tours, amazing people and diverse cultures. Culminating with a 7 day African Safari.
Besides the many amazing places I witnessed what stood out were the stories I encountered. By speaking with the local people I was fascinated how much I learned through their eyes and memories.
Yes, on holiday I had a work moment……. I was in one of the oldest wineries in Cape Town, South Africa which dated back to 1685. The wine sommelier shared the history of the winery, what wine is paired with which food but more importantly when drinking fine wine stories should be told. Aha…… my LinkedIn moment.
People love hearing stories as they can relate to and remember moments. Does your LinkedIn profile tell the story of what you do, why you do it and how you help solve business problems which resonates with your clients or prospects?
Stop for a moment and reflect on this picture from The Lion King. What stories do you remember?
My kids are now millennials but what they remember more than anything is the drive-in (I know dating myself) and watching The Lion King. Still to this day they share their stories when we get together.
It is amazing how we remember things through the stories we are told.
How are you capturing the attention of the modern buyer?
How are positioning yourself as a subject matter expert?
Are you promoting value, credibility and how you can eliminate risk?
Your story and the journey you take your followers on starts with your headline. Just like the opening of a well written novel, are you setting the stage with your value proposition?
Sticking with the novel theme….. You created your value proposition to draw in your followers to read more…… then they hit the summary section of your profile. What is being shared with them to want to know more? Are you being authentic and consistent with who you really are? Does it explain how you add value, telling the reader what happens when you do what you do? Did you get the reader to want to learn more or take any action?
Stories can be told through the recommendations of your clients. What better way to promote what you do than through the words of your clients.
As we all know, there are numerous chapters to a great novel. A well-positioned LinkedIn profile has numerous sections as well. How you create the sections is crucial to having your “LinkedIn Book” read from cover to cover.
I enjoy sharing my LinkedIn stories. LinkedIn was my “game-changer” in the highly competitive copier world. I transform and coach copier sales professionals to grow their net new business by helping them tell their story and communicate on LinkedIn. My commitment is to help independent office technology dealers thrive in a changing marketplace.You can follow me on LinkedIn, Twitter, www.dealermarketing.net/what-we-do/linkedin and www.dealermarketing.net
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