COVID19 Remote Working Day Two Hundred and Sixty-Seven of Selling Copiers, BDR, Managed IT and Content
It was great to have half the day off on Friday and even better to be with our family and friends for Easter. Last Friday as expected was dead as a doornail with Good Friday and Passover Week.
Spring is finally here for good in New Jersey and that means to continue my mega prospecting ways for April. When you have no orders to write and and very few appointments the only left to do is too prospect!
Today I was able to send fifty-eight emails, nine phone calls, one text message and five Linkledin inmails. I was able to connect with eight DM's, scheduled one appointment and also hit an opportunity via email for $27K. Emails still seem to be doing the trick since I had eleven return response which is about 20%. In addition I have zero responses for messages left and Linkedin inmails sent. I'm sure in the next few days there will be more responses since today is Easter Monday and it seems this is a vacation week for many.
I'm still sitting at zero for the month in revenue, however with the addition of the $27K opportuni8ty today I've created $100K plus in the last week. Sure would be nice to keep creating $100K a week in opps for the next 3-4 weeks.
Someone had asked me what type of message I'm sending in my emails last week. The best I could tell them is that I'm crafting each email to net new suspects and prospects from previous emails or chats. Each one was different and no two were the same.
Constant Contact Emails
Last week I was also able to send my monthly email newsletter to more than 600 suspects. On Friday of last week I received the results. Opens was far better than what I hoped for. Six hundred and twenty three were sent, there was a 23% open rate (that's good), however the click through rate was only 4%. By the numbers that 138 opens and only 8 click throughs. However 5 of those click throughs gave me the additional information I need to craft a call or email about the content that they opened. Like I stated before this is a work in progress with the email list. Next month's goal is to keep the same open percentage and get the opens to 15%.
My header title was "Best Password Practices" followed by "Say Good Bye to Inkjet Wide Format". I'm thinking I'll stay with the same type of header for next month also.
I usually put in four sources of content for each campaign. With the last one I used content for wide format, content for passwords, content for document management and content for how to spot phishing campaigns.
When selecting content you want to share information that you think will help educate your clients. That's all you're doing and not trying to sell them or put pricing specials in the email. You want them to recognize you as the guru in your market place.
Tomorrow
One appointment with an existing client and then another full day of prospecting and I'm hoping to put up the same numbers or more from today.
-=Good Selling=-
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