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COVID19 "Remote Working" Day Sixty Three of Sales

 

I started the day at 7AM because I had to get a revised quote out early this is client that was in the weeds on Wednesday, out them yesterday. I sent the email off about 8:00AM prepping for a good start to the day.  That client ended up back in the weeds and never got back to me today.

From 8AM to 9:30AM I was able to finish off another blog for my Jersey Plotters site. I'm a firm believer in writing interesting content to will establish myself as the go to person for wide format printers in New Jersey.  It doesn't happen over night, but after two years of writing my site places on the first page of Google when search for wide format plotters.  In those two years I've been able to move 8 wide format MFP's and one color MFP copier.  You might say that's not a lot but it's 8 more than I had and you never know when the big one might hit.

That act of writing content is called "pull marketing", the act of sending emails, knocking on doors and making phones call is "push marketing".  Writing content on a consistent basis will grow your brand and reputation.  Eventually those leads will come to you. Much better than making 100 calls and setting one net new appointment in my book.  In addition when you have a decent book of accounts there's a lot of work that goes into supporting those accounts which limits your phone prospecting.

I wasn't able to finish out the week with any additional orders.  I had one early in the week for the pre-owned wide format and everything else stalled on me.  Of course the deal in the weeds for 8K (who knows whats going on there), the verbal I received on Tuesday produced no documents today.  After following up with that account I was promised order docs this coming Monday.

During the summer months in New Jersey, Friday is the day that many people cut out of work early and head for the beaches.  It's common to have bumper to bumper traffic by 3:30PM on the Garden State Parkway.  The nicer the day the heavier the traffic. For years I would pack it in at the office and leave by 3PM so I didn't have to fight the traffic since I live so close to the beach.  

Nowadays I'm always at the beach and the thought of leaving work early to beat the traffic is not an option.  Today I had a 4:45PM appointment scheduled with an existing client for a telechat.  Yup, 4:45PM on a beautiful Friday and I'm still grinding.  That meeting went well and it should produce an order for late Monday or Tuesday AM (14K).

I have seven days left in the selling month for June.  We close out books at end day on the 23rd. As of today I'm sitting at $25K for the month.  But I still have more than 25% of the month left.  I have a decent shot at pulling in $45K next week with $20K being net new business.  If I get all of that I'll be close to my $300K for the quarter goal.   Of course anything could falter thus I need to find a few more opps during the week and something that can close quickly.  

It's late, I'm beat, everyone have a great weekend!

-=Good Selling=-

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