Day fifty-one now since I've been optioned to remote working from my home office. In 15 days we'll hit 66 days, those 66 work days represent and entire quarter of the year.
There may be some good news on the horizon though. Today a gym in South Jersey filed a law suit against our Governor, the AG, the head of the state police and the top health official. Below is a snippet from a recent article.
I"an Smith and Frank Trumbetti have filed a federal lawsuit that challenging the constitutionality of the state's "Draconian" shelter-in-place executive orders, which resulted in the closing of non-essential businesses. An injunction to allow the gym to reopen would be filed on Thursday, attorney James Mermiglis told Patch Wednesday morning."
I can only hope that this mirrors what happened in Wisconsin where the Governor was sued and lost. In a matter of hours the entire state was open gain for business.
I had a couple of plans on tap for today. One was to send my once a month email campaign to my list of 600 plus AEC contacts in New Jersey. From start to finish I probably spent about 3 hours with deciding on the content, the call to actions and the verbiage for each of the four points I wanted to cover. I try to make these more educational for the reader than pummeling them with some stupid special for a copier. That email was sent about 1PM and by tomorrow I should have some early results. I know I won't have sensational results, I'll be delighted with a 10% open and 5% click through. For me it's all about doing this on a consistent basis and develop a following from all of these net new prospects.
My second plan was to write some content for my Jersey Plotters site, however that didn't happen because I had an issue with my VPN that I couldn't figure out. Guess this will have to wait for another day.
My after noon was dedicated to prospecting via email and phones until I received an email from a contact at one of my recent installs. The email came across with an audio file (recording) that was left for me. First things first is the file was not an MP4 file in fact it had a weird .eml or something like that. I then emailed the person who sent me the email told him that I couldn't (wouldn't) open the file and to please let me know how I can help. I received a reply that stated "just click on the attachment". Okay that message just confirmed that persons email was hacked. I immediately called the CFO and text'd him in case he was not aware that someone's address was hacked.
To make a long story short the CFO and I spoke, he was aware of the hacked email but found it rather odd because on Friday his IT company approached him with a "add on" his managed IT plan for cybersecurity the "white glove plan". He's convinced that it came from his MSP and was livid. I took the high road and stated, "if you're really sick you'll get a second opinion from another doctor, maybe it's time you called us in for that second opinion". The talk track finished with he would have that discussion with the principal.
I believe I logged one opportunity, set two appointments for the entire day. Not a great day but we have to have a plan to move forward. Tomorrow I've got an early on-site appointment to help an existing account with wide format, it's not an opportunity but a good account that I need to nurture.
Thus I'm back to "0" for the new month. May is over and I can't rest on my laurels and make **** happen again.
- have a plan for each month
- develop original content (video or blog)
- prospect your tail off