A few years ago I took at look at one of my wide format MFPs to see how many color labels were used in the manufacturing process. I believe the final count was 37 labels, they included model number, serial number, safety warnings, logo's, etc.
In my opinion it was a heck of a lot of color labels for just one MFP. About a week ago I had a chat with a dealer owner and I was curious about what brands of copiers they sold. I then asked what about Managed IT, and found out that Managed IT is not something they would ever consider. Thus I pressed forward and asked did you ever think about selling label presses? That dealer owner was not familiar with Label Presses and after a few minutes I gave him a short run down of the market and why it's good for copier dealers that don't want to fuss with Managed Services. Let's face it, we're in the business of fixing machines and providing services, thus why not color label presses. Did you know that they low end only has an MSRP of $15K? In addition the largest growth in print will be in color label and packing for the next 10 years.
Yes there is a reduction of print happening in the office. But if I was a dealer principal in the business of putting ink or toner on paper don't I owe to myself to expand my services? The market is huge for digital label presses and there are more opportunities for net new clients than you can shake a stick at. Think about this the next time you make a purchase and take a look at all of the ink and toner!
Label Press University