Color Label Press University "Glossary of Terms" Part Fourteen, Course One

 

A few years ago I took at look at one of my wide format MFPs to see how many color labels were used in the manufacturing process.  I believe the final count was 37 labels, they included model number, serial number, safety warnings, logo's, etc.

In my opinion it was a heck of a lot of color labels for just one MFP.  About a week ago I had a chat with a dealer owner and I was curious about what brands of copiers they sold. I then asked what about Managed IT, and found out that Managed IT is not something they would ever consider.  Thus I pressed forward and asked did you ever think about selling label presses?  That  dealer owner was not familiar with Label Presses and after a few minutes I gave him a short run down of the market and why it's good for copier dealers that don't want to fuss with Managed Services.  Let's face it, we're in the business of fixing machines and providing services, thus why not color label presses.  Did you know that they low end only has an MSRP of $15K?  In addition the largest growth in print will be in color label and packing for the next 10 years.

Yes there is a reduction of print happening in the office. But if I was a dealer principal in the business of putting ink or toner on paper don't I owe to myself to expand my services?  The market is huge for digital label presses and there are more opportunities for net new clients than you can shake a stick at.  Think about this the next time you make a purchase and take a look at all of the ink and toner!

Label Press University

At the top of each blog you'll see color label press icon.  Clicking that link which is at the top of each blog will then bring you the collection of blogs for Color Label Press University.  It's pretty neat, you'll see all of the blogs that we've posted for an easier read and simple way to toggle from blog to blog.

Color Label Presses can be used as seeding devices in larger Print4Pay opportunities, or help that dealer or rep get a conversation going with an account where they have never had any traction with MFP's or IT services.  In addition, the competition is ripe for takeover.   Let us not forget about the GP!

The market for full color digital labels in huge and the potential to make some serious commissions is enormous.  BTW, isn't that why we're in this crazy business? 

Color Label Press University "Glossary for Pressure Sensitive Labels"  Course One (Sponsored by Muratec a Konica Minolta Company)


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Migration  The movement of one or more of the components of a pressure sensitive adhesive to either the labeled surface or face material. Also the movement of one or more of the components of either or both the face material and the labeled surface into the adhesive and/or ink.
Migration of Plasticizer  Loss of plasticizer from an elastomeric plastic compound with subsequent absorption by an adjacent medium of lower
plasticizer concentration, often causes a loss of adhesion.
MIL  United of thickness measurement used for thin materials. 1 mil = 0.001 inch = 100 gauge.
Mileage  The surface area covered by a given quantity of ink or coating; coverage.
Mill Roll  Roll of paper, film or foil as received by the converter from the mill.
Millipoise  1/100th of a poise. The unit of viscosity measurement.
Minimum Application Temperature  The lowest temperature at which a pressure sensitive label (adhesive) can be applied to a product and still retain its initial tack.
Miscible  Capable of being mixed; mutually soluble.
Misread  A condition which occurs when the data output of a reader does not agree with the encoded data presented.
MMSI  A million square inches of material.
Module  The narrowest unit of measure in a bar code. A module may be 'black' or 'white'. Contiguous modules are used to form bars or spaces which are wider than one unit.
Moire  In color process printing, an undesirable screen pattern formed by improper screen angles of overprinting halftones.
Moisture Content  The moisture present in a material as determined by specified methods.
Moisture Resistance  That property of a material which resists uptake or passage of moisture.
Moisture proof  The property of a material which makes it substantially impervious to water vapor.
Mold Release Agents  Materials used in the manufacture of molded objects to facilitate their removal from the mold. Mold release agents can
cause serious adhesion problems in some instances.
Mono Web  A brand name for a printed pressure sensitive label web that is self-wound. A release coating is applied over the print so that the adhesive on the back will not stick to the printed surface. The actual die-cutting becomes a function of the label application equipment. The process is covered by patent.
Monomer  A primary chemical structure which reacts with itself, under the influence of catalytic action, to create polymeric forms of much greater molecular weight.
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Mottle  A spotty or uneven appearance of printing mainly in solid areas.
Mounting The process of affixing plates on a cylinder or base in proper position to allow register, color to color to die.
Mounting and Proofing  Device for accurately positioning plates on the plate cylinder and for obtaining proofs of those plates.
Mounting Plate Grid  used to mount plates accurately.
MSDS  Material Safety Data Sheet. A written or printed text concerning a hazardous chemical with all pertinent information abou the product as well as precaution and protection information.
MSI  A thousand square inches of material.
Multi-Process  A combination of any of the printing processes and other decorating methods. An application of lacquer utilizing another printing station other than the main printing process shall not qualify as multi-process.
MVTR  A measure of the rate of water vapor transmission through any material.
Mylar  DuPont's trademark for clear, tough polymeric polyester film.
Nameplate  Describes a label product generally manufactured of metal or other material designed to withstand exposure to adverse conditions. Usually contains information such as serial numbers of components, electrical requirements and are generally affixed to products utilizing a permanent adhesive.
Natural Aging  The change in a material occurring when it is exposed to normal environmental conditions.
Natural Rubber  Coagulated latex obtained from rubber trees and shrubs sometimes used as bases for adhesives and coatings. It has very
low compression and permanent set and good resistance to cold flow. Sunlight, oxygen and ozone resistance is not as good as that of most synthetic rubbers.
Negative  A photographic image of originals on paper, film or glass in reverse from that of the original copy. Dark areas appear light and vice versa.
Negative Image  A reversed image.
Neoprene Rubber  A polymer of chloroprene, it is used as an adhesive base. Commonly used where oil and gasoline resistance is required.
Resistance to swelling action of aromatics (pure and in fuels) is poor but much better than natural rubber. Also used to coat doctor or metering rolls.
NIP  Line of contact between two rolls. Often referred to as the pull or draw rolls of a web press.
NIP  Non impact printing.
Nominal Size  The standard size for a bar code symbol. Most codes can be used over a range of magnifications, commonly from 0.80 to 1.20 nominal.
Non-Blocking  Refers to an applied adhesive that will not adhere to other surfaces under normal storage conditions.
Non-Flammable  Not ready combustible. The opposite of flammable.
Non-Oriented Film  Film which has not been subject to stress to align the polymer chains and improve properties.
Non-Polar  Having no concentrations of electrical charge on a molecular scale, incapable of significant dielectric loss. Examples among resins are polstyrene and polyethylene.
Non-Prime Label  A label supplying supportive information to a product or performing any other function.
If you'd like to learn more about what it takes to sell Label Presses please reach out to me or Gregg Ross Director of Sales for Muratec US
-=Good Selling=-

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