About a month ago my wife asked me to go shopping with her because of a recent snow storm here in the East. I don't like food shopping, but at times I do need to do my part.
My wife took me to some new fangled market, and I must admit I was floored with the quality and selection of the foods that were offered. However what intrigued me the most is that 25% of all the products for sale had a custom color label. There were hundreds if not a thousand of these labels. Oh boy!
With a loaf of bread in one and a container of Brazil nuts in the other I was off the races to find out what, were and how of the labels. I found the office and much to my surprise there was the owner and he was printing color labels. After a few questions I found out that they have four of these label printers (which only print black) and they outsource the rest, Which means they are paying a hefty price for the labels. In fact each outsourced label has a cost of 9 cents and the client then has to run the black image (pricing) on each label. Cost is about .12 cents for each label. Now each label printer is printing 2,000 labels per week or 8K per store x4 stores for a total of 32K labels per month. Need I say more?
Opportunity knocks! (just wish I sold label presses) All the grumblings about page counts going down, the move to paperless is killing the industry. Frack that, we need to follow the migration of print!
At the top of each blog you'll see . Clicking that link which is at the top of each blog will then bring you the collection of blogs for Color Label Press University. It's pretty neat, you'll see all of the blogs that we've posted for an easier read and simple way to toggle from blog to blog.
Color Label Presses can be used as seeding devices in larger Print4Pay opportunities, or help that dealer or rep get a conversation going with an account where they have never had any traction with MFP's or IT services. In addition, the competition is ripe for takeover. Let us not forget about the GP!
The market for full color digital labels in huge and the potential to make some serious commissions is enormous. BTW, isn't that why we're in this crazy business?
Color Label Press University "Glossary for Pressure Sensitive Labels" Course Six (Sponsored by Muratec a Konica Minolta Company)
Drier: In ink making, any substance added to hasten drying. Also part of a printing press through which the web travels in order to effectively dry the ink or coating applied. Also spelled 'dryer'. Driving Side: That side of a flexographic press on which the main gear train(s) are located. Also gear side; opposite of operator side. Drop-Out: To knock out color from behind another color so that the first color will not affect the appearance of the second color. Dry Edge: The edge of paper or film where there is no adhesive. This makes for easy removal of release liner. Dry Lap: See pattern coated. Dryers: Substances added to printing inks or coatings to accelerate the rate of drying or decrease setting time. Dwell: Refers to the length of time pressure is applied to a pressure sensitive label during application. The time that a pressure sensitive material remains on a surface before testing the adhesion or removability. Also the time that a hot stamp, embossing head, or thermal die remains in contact with the surface of a pressure sensitive material. Dyes: Synthetic or natural organic chemicals that are soluble in most common solvents, characterized by good transparency, high tinctorial strength, and low specific gravity. Dyne Level: Dyne is a measurement of surface tension or energy. The level is the actual reading of the critical surface tension. Low dyne levels indicates a low surface energy which can contribute to poor ink adhesion. EAN: European Article Numbering System, the international standard bar code for retail food packages. Edge Curl: See curl. Edge Guide: See web guide. Edge Lift: The edge of a label rising from the labeled surface. This condition occurs most frequently on small diameter curved surfaces. Resistance to edge lift is dependent on the bond strength of the adhesive and the flexibility of the facestock. EDM: Electronic discharge machining process for removing metal - as in rotary dies. EDM Die: Die produced using electronic discharge machining. Die made with this process will last longer than standard dies. EDP: Electronic Data Processing-Pressure sensitive lables, usually blank, for use on computer printing equipment. Webs are usually perforated, fanfolded and hole-punched for pin-wheel feeding. Elastic Memory: A tendency of some materials to attempt to return to their original length after being elongated. Electronic Pre-Press: Computer assisted designing of new labels from conceptual through to the separated, stepped films required for plate making. Electrostatic Printing: A method of printing in which the ink is affixed to the web by electrostatic methods. Element: A single binary position in a character; also dimensionally, the narrowest width in a character-bar or space. Elliptical Dot: Elongated dots which improve gradation of tones particularly in middle tones and vignettes. (Also called chain and sausage dots.)
Elmendorf Test: A standard test for determining the tearing strength of paper. Elongation: The distance a material will stretch lengthwise before breaking, expressed as a percentage of original length. Elongation is not necessarily an indication of conformability. Embossing: Impressing surface with dies to produce a relief image or texture. Often utilizing a set of matched rolls to get the desired effect. Emulsification: The process of dispersing one liquid in another when the two liquids normally do not mix. Emulsifying Agent: Substance used to produce an emulsion of two liquids which do not naturally mix. Emulsion: A type of mixture wherein two or more immiscible (or unmixable) materials are held together in a homogeneous mixture by the action of a third agent. The term 'emulsifying agent' is applied to the material which is added to hold the emulsion. Emulsion Side: The side of the film coated with the silver halide emulsion. Encapsulated Ink: Ink encapsulated with a coating giving a free flowing dry system which can be activated by heat or pressure. Encapsulization: The process of encapsulizing or trapping a substance (I.e. fragrance) within a coating so that it can be applied on press. Encoded Area The total lineal dimension consumed by all characters of a code pattern including start/stop codes and data. Engraved Roll: Various surfaces available such as chrome or ceramic, these transfer rolls have mechanical or laser engraved cells. See anilox roll. Engraving: A general term normally applied to any pattern which has been cut into or incised into a surface by hand, mechanical or etching processes. Engravings: Old zinc style printing plates. Enhanced Spectrum: Ultraviolet energy is normally generated v vaporizing mercury in a quartz tube which emits a spectrum with specific energy level peaks. Changing the material in the lamp from mercury to another element produces a different (enhanced) spectrum with additional peaks or shifted energy peaks. EPA Environmental Protection Agency Evaporation: The changing from the liquid to the gaseous or vapor state as when the solvent leaves the printed ink film. Exothermic: A reaction which produces heat as a by-product of the reaction process.
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