BTA Grand Slam 2014 Kicks off in Baltimore

So, so glad I came down on Saturday with the wife to Baltimore.  We arrived about 2PM, checked in to the Marriot (which is right across the street from Camden Yards) and were pleasantly surprised that this was the week for The Star Spangled Banner Event!!!

 

A huge fireworks show on Saturday was then followed up with an awesome Blue Angel Air Show on Sunday!  Awesome weekend!

 

BTA Grand Slam Event started at 2:45PM, our Key Note speaker was Scott Maccabe with Toshiba America Business Solutions.

 

Here's a few takeaway points that tweeted earlier:

 

  • 5 years half of mobile users will use mobile wallets as their preferred payment method
  • 1 in 3 shoppers use their smartphones to find information instead of asking store employees
  • mobile is now the most favored platform for media consumption
  • 50 percent of users indicate mobile is primary means of getting on line.
  • Gartner shows print volume at 3% decline a year

Thus, Digital Signage was yet another avenue that dealers could travel to diversification of their products and offerings. 

 

I've always been intrigued with the business model of Digital Signage. I'm still trying to figure out if there is an on going revenue stream once the piece of hardware is sold and the system has been installed.

 

One of the points made about Digital Signage is that tremendous amounts of data can be stored in the signage for users to access.  One model was that of a car dealership.  In essence a customer could come in and find out everything they need to know about the new car. Choose colors, choose options, choose delivery and even place an order.  Scott stated that car dealerships are a prime example because of the high turnover of sales people!.  I thought, dang, we have the same turnover or more in the copier business. 

 

I thought the keynote address was informative and gave dealers options for diversification.

 

-=Good Selling=-

 

 

 

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