If we were took take a look at the copier industry in 10 year snapshots, I would name the snapshot from 1981-1991 as the "Decade of Expansion", 1991 -2001 as the "Decade of Digital", 2001-2011 would be the "Decade of Color" and 2011-2021 as I see it now would be named the "Decade of Diversity". Dealers have been and are diversifying their portfolio of services to their new and legacy account base.
Fonality: Which leads me to Fonality! I'm a hardware geek, and I am not ashamed! This was the first BTA show that I've attended where I was able to speak with a telecommunications vendor. Ask your self, how many times has a new prospect of an existing customer asked you if you can provide them with phones? I hear it at least four to five times a year, some of us will provide a referral to the customer, others will say "sorry we don't do phones" and very few of us will say "yes, we can help you!".
"Fonality is turning the tables about how you think about and purchase a business phone solution for you company. It has never been easier to a complete business-grade voice, collaboration, and contact center solution for a simple , all-inclusive (we like that word right!), per user price."
The above is an excerpt from their brochure, I did speak with Bill briefly and I liked the idea of offering telecommunications services. I'm sure it's not for all of us, but why walk away from controlling or offering all the communication services?
Darrell Amy (Dealer Marketing): What an excellent speaker he is! I could only wish that when he was selling copiers that I was one of his customers looking for a system, you just have to be impressed with how he delivers his message.
The message? Dealers need to embrace the change in the way customers want to interact with your sales teams. The days of walking down the street handing out 50 business cards and brochures is long gone. Darrell understands the significant changes in social media that's taken place in the last couple of years. Darrell's put together an awesome webinar that will enable dealer sales management and sales people to learn the 7 steps of making social media work for you!
Even an old guy like me that has figured out social media will be in attendance on the 9th of October, because you can teach and old dog new tricks!!! Go here for additional info for the webinar.
Too late to post #6 come back tomorrow or the next day or even the day after for the finale!
-=Good Selling=-
-=Good Selling=-
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