Last week I had an email from one of our Print4Pay Members that I'm also connected with on Linkedin. BTW, the email came via Linkedin, so I should have called it an "inmail"?
The last thing I want to do is to make this a long blog! Thus, I replied to the inmail from Rob Mackenzie because of the title "Entrepreneur in Canada seeks your feedback".
Ok, I read the rest of the inmail which stated,
"I've been a follower of your p4p Hotel blog for several years (I used to be in copier sales). I've recently completed an MBA and started a business:www.un-lease.com The idea is an online equipment marketplace for buying, selling, or transferring leases."
For those of us that have been doing this for a while, we've got firsthand experience with prospects who drop the bomb that they still have 24-36 payments left on their existing lease. At first your heart sinks, cause you know this is a dead deal and then the next thing you know you're looking for your bag and the quickest way out. It's a DEAD deal, nada, nothing and the worst thing is that you'll probably never get them when they pay down the lease. That can be attributed to many reasons such as time, change in buyer, change in needs, etc..
I'm in the business of customer service, I need to offer value to my prospects and customers. Un-Lease fills the void of customers that need to get out of a lease that's either to big or small to meet their needs. Think of it this way, instead of walking away from that deal that has the 28 payments left, why not tell them, "Understood, we have an excellent program for you. We can help you find a business that will assume your lease, once we find a home for the existing lease we'll move forward with the order for the new equipment, will that work for you"? BOOM, you got the order!
Thus, I've got an order, although it's not going to move until the old lease is assumed, however, I don't have to discount and I don't have to walk away!!!
I've already spoken with a few Print4Pay Hotel members and everyone thinks this is an awesome service that fills a void in our industry! I've got additional ideas to help my customers and prospects to move excess inventory, along with that Rob has also instituted a dealer market place (my idea) to help dealers buy, sell and trade equipment. If you have the time urge to sign up now, the first 100 dealers have a FREE registration and after that there is a sizable fee to get on-board. Here's the link to get you started un-lease