"Do what you do so well that they will want to see it again and bring their friends."
Walt Disney
What's the one thing?
What's the one thing you as a sales professional can do every day?
You see I’m on crusade to bring back sincerity, substance and heart to the sales profession. Many and I mean have drifted off path. Whether you’re in leadership, management or in sales… I encourage you to think about the one thing.
What’s the one thing you can bring to your clients and prospects that will set you apart?
Here’s a little secret, it’s your heart!
You’re clients deserve more. You know they do and I know they do. The question becomes what will you do about it?
Lead with your heart and not your wallet. Watch what starts to happen.
MIRROR MOMENT
I’m concerned with how many in sales, leadership and management talk a good game but fail to walk it when it counts.
Go to most business websites and what do you see? Corporate I love you’s, how much their clients mean to them and all the nice community service projects they participate in.
Question becomes... How many pledge allegiance to their clients and future clients by walking, talking, eating and living their promises and how they position themselves online?
This holds true the minute issues arise and your backs are against the wall. Listen, I get it... first impressions matter but when you dress all of this up and fail to deliver then all I can say is this...
Empty words lead to empty management which leads to empty an sales team which all leads to empty suit syndrome.
Words matter. Your actions matter. Truth matters. Please take to heart as you must love on your clients and not just play corporate dress up.
SHOW YOU LOVE THEM
Are you treating your customers like you love them? Why wouldn't you?
I'm sure you can all relate to romancing your significant other, so why not romance your clients?
What are you doing to make your clients fall in love with you?
I promise you this your clients deserve more than you’re giving to them right now.
Would you agree love moves people to action? Then let's take this to the next level, OK? For those of you who are married, when you uttered “till death do us part,” you expressed the ultimate in loyalty, so expressing that is paramount.
Why aren’t you thinking about your clients in the same context?
It's the right thing to do!
BE GENUINE
If you don’t really care about your clients’ happiness, they’ll sense it. If you don't give a rip they sense it. Why wouldn’t you love your customers? They’re keeping you in business!
BE TRANSPARENT
Your clients don't like to be surprised, nor feel duped. Show them the real you not a facade nor an empty suit! Open the window to your heart!
BE EMOTIONAL
Feel their pain, feel their happiness, feel their wins and losses. Deeply care and show it. Watch what happens to the relationship. It takes on a whole new meaning.
LOVE AND APPRECIATION
Many of you strut around telling everyone just how great your client relationships are. Do your clients feel the same way you do?
How would you feel if they went elsewhere?
When is the last time you looked your clients in the eyes, shook their hand and said,
"I sincerely thank you for allowing me to serve you. You and your company mean a lot to me. I'm here to always help."
In today's environment that's becoming increasingly competitive, you must focus on building meaningful and credible relationships with your clients.
- Become genuinely interested in their business.
- Be on the lookout to help them do better business.
- Connect with meaning rather than just contacting them to sell them something or waiting for them to contact you.
- Show them you love them and mean it!
Here are a few ways you can stand out and have your clients fall in love with you.
- Build a deep emotional bond
- Create and align values
- Demonstrate you have their best interest ahead of your own
- Show your loyalty
LOVE YOUR CLIENTS
Are your clients at the HEART of everything you do?
I'm sure you work hard every day to provide great customer service, but I am asking you now to think about creating an outstanding and consistent experience.
Showing appreciation, many find it requires great diligence and commitment to cultivate a persistent attitude of appreciation.
I'm going to challenge you to kick it up a notch. Appreciation can really go a long way when you put some thought, extra time and effort into it.
How your clients feel about you and their willingness to continue doing business with you are closely related. In your client's eyes it’s all about them. If they feel valued and are treated with care and attention, aren't they more likely to become loyal? If you love your clients will they love you back?
Appreciation, this is something that takes practice, consistency and the true understanding of people. Meaningful and credible relationships do matter. Integrating the use of SendOutCards is hands down how you ratchet up the love and appreciation. This is how you create an emotional one-on-one connection and a memorable experience. I guarantee a personalized card and tugging on one's heart strings, the card will never been thrown away.
A true human connection lives beyond surface level.
Discover what really matters to someone and strengthen your relationship with them. Send them some love.
ONE LAST THING
My challenge to leadership and the sales community... make the ONE THING the ONE THING!
Do you appreciate your clients? How do they know it?
Do you value your clients? How do they know it?
Do you love your clients? How do they know it?
I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully committed to helping your sales team integrate social aspects and modern strategies into your current sales process to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way! It's about understanding value before visibility.
Selling From the Heart is making a difference! I poured my heart into every page of this book and I think you're going to love it. You can find it on Amazon in paperback and Kindle. You can click on the book image below and this will take you to Amazon.
You can find more material inside Selling From The Heart.
In a world full of empty suits, I'm passionate about helping sales reps succeed by getting valuable before they get visible. I help sales teams understand the true value they bring to the market.
I appreciate getting the opportunity to share my stories. Integrating the use of social and sharing my story on LinkedIn was my “game-changer” in the highly competitive office technology world. With great pride I transform, challenge, coach and inspire sales teams to grow new business by helping them share their story and how they communicate it out by integrating the use of social inside the sales process. You can follow me on LinkedIn, Twitter and on my podcast by clicking on Selling from the Heart.
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