I know one sales rep who worked for us who wanted a race tracks business (NASCAR) and the owner of the track who owns many others wanted something like 180,000.00 per year in sponsorship money but only wanted to buy about 150,000.00 of equipment on a 3 year term. Completely upside down from the beginning so the company he was with turned it down and walked away.
I was curious to know if anyone whose company sponsors major sports teams in their markets has any solid data on whether the benefits have outweighed the costs associated. I know it is usually pretty expensive to do these but I wonder how many customers truly care that they've seen your name associated with "x" sports team. I realize advertising creates continued brand awareness but there obviously are many ways you can do that now a days without shelling out tons of money.
I know one sales rep who worked for us who wanted a race tracks business (NASCAR) and the owner of the track who owns many others wanted something like 180,000.00 per year in sponsorship money but only wanted to buy about 150,000.00 of equipment on a 3 year term. Completely upside down from the beginning so the company he was with turned it down and walked away.
I know one sales rep who worked for us who wanted a race tracks business (NASCAR) and the owner of the track who owns many others wanted something like 180,000.00 per year in sponsorship money but only wanted to buy about 150,000.00 of equipment on a 3 year term. Completely upside down from the beginning so the company he was with turned it down and walked away.
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