Inflated MSRPs & Leasing

GIntelMaven

Hey Gang,

Looking at HP's new channel-exclusive metered MFPs and one of the values to dealers is they have inflated MSRPs compared to the open-distribution versions (like Lexmark and OKI's BTA SKUs).

Wanted to get everyone's take on how higher MSRPs aid in leasing?

Also, with HP's regular IT channel versions with the lower/more-realistic MSRPs, how much harder is it for you to lease these?

Thanks,

Jake

6/11/1510:35 AM

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txeagle24Maven

Where the typical benefit of higher MSRP's is typically realized is when buyouts are involved. Since most leasing companies will only fund 125% of MSRP, there can be limitations on how much of a buyout you can roll into a new lease depending on how high that buyout is. At least for me, this typically comes up when stealing a dissatisfied customer from a competitor that has a while left on their lease.

6/11/1511:51 AM

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GIntelMaven

Thanks TX,

Good stuff as usual.

- Jake

6/11/159:26 PM

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