You learn about a valuable treasure, but it’s at the top of a huge mountain. Reaching the peak requires overcoming extreme cold, fatigue, and high altitudes. To make the journey even less appealing, you’re not sure how much the treasure is worth or if you’ll even be able to spend it.
Would you attempt the climb?
Your prospects face this conundrum all the time. Although they’re intrigued by the results you cite, they’re also probably intimidated by the energy, time, and resources required to navigate the buying process -- not to mention, to incorporate your product into their system and processes.
That’s why buyers who lack a strong desire to change ultimately decide not to act. Use these seven questions to identify unmotivated prospects so you can incite the appropriate urgency.