If you've been in sales or marketing for any amount of time, you've likely heard the phrase "Sell the sizzle, not the steak." But what does it really mean?
Here's an example of selling the steak vs. the sizzle:Steak: "This is a gadget. It contains feature X and feature Y. It is A by B square feet, and comes in five colors."
Sizzle: "Want more revenue, increased customer satisfaction, and easier transactions? This gadget can help you achieve all three of these goals."
Which sales rep would you buy from? It's a no-brainer.
Word choice can make or break a deal. Even if you offer the best product on the market by a mile, you'll have a hard time selling it without the right positioning.
The infographic below, created by Uberflip, provides a quick.....read the rest here