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Once upon a time we were pitching Sony Pictures on a deal. We had an initial call that went well, we flew to LA, did a big demo – a lot of people were there and everything went great.

We sent them a proposal, even flew out again to followup, but never ever heard a single word after that. A cool deal that we were totally stoked about went up in smoke.

Ghosting is a frequent occupational hazard in sales – everything goes well with a client, you’re getting positive vibes, then they disappear without a trace. Even with Spiro reminding you to follow-up in a timely fashion, the client still don’t respond.

It happens all the time, but you don’t have to let it slide.  read the rest here

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