As a writer for the HubSpot Sales Blog, I'm always crafting new email templates. And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects.
Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e., how many recipients clicked on the links within the template).
The following 10 templates have 60% or higher open rates, 8% or higher click rates, and 30% or higher response rates. I've lightly edited them so you can tweak them for your industry, market, product, and prospect. Happy selling!
1. If you want to connect with the buyer
The prospect hasn't heard of you before? Give them a reason to talk to you. Mentioning their goals and showing you did your homework will be enough to get most buyers to respond. read the rest here