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Real Copier Sales Mistakes

Often a competitive sales rep will try and convince a copier purchaser to switch product based upon how much money we can save you.

The sales rep presents convincing Total cost of ownership analysis.

The only problem being that sometimes the customers's current costs are totally made up by the sales rep.

The sales rep is counting on, in some companies, that it might be too much work for the purchaser to verify their true current costs. 

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