Recently I read an article centered on strategic questions most corporations can answer. When asked, senior level executives can recite with confidence their corporate:

  • Vision
  • Mission
  • Purpose
  • Plan
  • Goals

This got me thinking... how can this translate to ones LinkedIn profile?

 

Vision = How is my story being told through my LinkedIn profile?
Mission = What is my objective of having a LinkedIn profile?
Purpose = What function is my LinkedIn profile going to provide to me?
Plan = How am I going to construct my LinkedIn profile?
Goals = How am I going to leverage LinkedIn to grow my business?

 

Check out my special report, A Sales Managers Guide to LinkedIn

 

Here are five questions to "kick around" regarding your LinkedIn profile:

 

1. Does my headline promote the value I bring to the businesses I work with? If the answer is no then think of the challenges your prospects or clients have and how you can help when crafting your headline.

 

2. Does my summary state the value I bring to the businesses I work with? If the answer is no then think of the W’s. What you do, what makes you different, why you do what you do, what is your promise of value and how you can address the challenges businesses face in today’s market.

 

3. Does my experience promote added value and differentiation? If the answer is no then give thought to promoting how you serve your clients and what do you do within your role that makes you different?

 

4. Am I building trust and credibility with my prospects and clients based upon what is currently on my LinkedIn profile?

 

5. Am I eliminating any risk factors with my prospects and clients based upon what is currently on my LinkedIn profile?

 

Why has this become so important? Industry experts continue to cite why become “social”

 

 

 

With the changing sales environment what have you done to build your “visible expertise”?

 

Think about these three things:

  1. Sales is changing every day and we need to adapt
  2. Your digital first impression has become a big deal
  3. LinkedIn is where people go when they want to learn more about you

Check out some of my other posts on LinkedIn Publisher and on SlideShare

I enjoy sharing my LinkedIn stories. LinkedIn was my “game-changer” in the highly competitive copier world. I transform and coach copier sales professionals to grow their net new business by helping them tell their story and communicate on LinkedIn. My commitment is to help independent office technology dealers thrive in a changing marketplace. You can follow me on LinkedIn, Twitter, www.dealermarketing.net/what-we-do/linkedin and www.dealermarketing.net